What will the person in this role be doing?
Key responsibilities include: 1) Supporting the strategy and execution of all digital paid media campaigns from initial setup to day-to-day campaign operations; 2) Measuring and optimizing our paid marketing programs using a combination of vendor-specific dashboards, Google Analytics, and internal marketing reports. Communicating results and opportunities across teams; 3) Collaborating with Brand and Content teams to maintain a consistent brand voice and message across all paid programs.
What skills and tools will be utilized in this role?
Key requirements include: 1) At least 2 years of in-depth experience with paid marketing channels and technologies, including social network advertising (Facebook, Pinterest, etc), paid search (Google AdWords and Bing), retargeting, and content distribution and placement networks like Outbrain and Taboola; 2) At least 1 year experience managing Facebook advertising campaigns using Power Editor with outstanding performance; 3) Strong technical capabilities manipulating data with Excel; 4) Operational experience with marketing technologies such as DoubleClick Campaign Manager, Atlas, Google Analytics, and tag managers; 5) Experience handling marketing budgets and forecasting/reporting results; 6) Ability to sell and convince.
Experienced Individual Contributor